Turkey’s agenda was suddenly locked on Tarkan’s new album. “Geççek” entered TT on Twitter, and people wrote thousands of entries in Ekşi, one of Turkey’s most influential blogs. The dissident groups immediately embraced his words and started to be sung as an anthem against the current government. It seems that the “Geççek” wave will continue to grow in the coming days.

Who is Tarkan?

Tarkan is a Turkish singer-songwriter. Since the early 1990s, with the successful sales of his albums, he has been a prominent figure of Turkish pop music globally. You may recognize him from the songs “Aacayipsin, Kuzu Kuzu, Dudu, Şımarık”. After this popularity in many countries, in 1998, he signed with Universal Music Group. His compilation albums received platinum and gold certifications, and he also released his first English album in 2006.

This new song “Geççek” is telling a story about the global pandemic and how will it go away eventually, but as we said, some of the dissident groups think the lyrics mean something else:

“Shall go, this too shall go
Evеrything has an end and this suffering will end
Oh, oh, wе’ll dance a jig then
Beautiful days are coming, believe that”

Being a brand is a strategy job

It has been 30 years since the birth of the “Tarkan” brand. While the pop trend of the early 90s turned into a cultural wave with private television channels and radios, this brand turned into a giant tsunami by pushing the boundaries, and everyone was listening/watching with pleasure. Tarkan is among the few artists who succeeded in distinguishing his brand in popular culture in the years when the free market entered our lives after the 80s, diversified, enriched, and globalized, and what turned into chaos.

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