Death of one of the most valuable brands in the world: "Queen Elizabeth"

On 8 September 2022, Buckingham Palace announced that Queen Elizabeth was under medical supervision at Balmoral Castle after doctors expressed concern. Her death was confirmed that evening at 18:30. Her death was shocking worldwide. She was Queen of the United Kingdom and the other Commonwealth realms from 6 February 1952 until she died in 2022. Her 70 years and 214 days of reign are the longest of any British monarch and the longest recorded of any female head of state in history.

When I got the news, I was in a luxury hotel in Antalya with my wife. There were many British tourists here, and I had a chance to talk with them about her loss and tried to understand how they felt.

Everybody was sad without any exception. They were also unhappy that there wouldn't be any chance to go to the funeral. An old English man I met said, "I was a small kid in kindergarten when she became Queen of England. She was always there for the whole of my life." His wife was sharing the story of the Queen's golden, diamond, and platinum jubilees and telling stories about what she was doing on those dates.

When I speak with British people around me, they feel like they have lost someone in their family, in their life. Think about it for just one second. They were born under Queen's authority, educated in school and learn her life, and celebrated three or more jubilees with her. They have watched, read, and heard lots of stories about her. They watched every member of the House of Commons and the House of Lords who had taken an oath of allegiance to the Crown. They used the money her face published on it. Every step or announcement of the Royal Family was on the news. They spent all of their life under this communication bomb. Every morning when they woke, they were sure that the Queen was there like the sun. Now, today, they don't know what to do. They are waiting for the funeral and the new king's actions.