The availability of social media websites and applications enables users to create and share content, as well as engage in social networking. These platforms connect people with the content they create and share. Any social media platform faces the challenge of discovering new content and attracting new users.
In this competition, Twitter was fortunate. Twitter is text-based, so you don't need to use images or videos to share something. On Twitter, you can post anything to the public. Anyone who wants to follow you can do so, and every RT or favorite helps you gain the attention of people who aren't already fans.
Because creating video content was more difficult than it should have been, YouTube was unfortunate. The opportunity for YouTube was based on reach and media format. Videos are easier to consume than text. Accessing YouTube videos does not require a YouTube account. You can even watch a Youtube video embedded on a newspaper website.
Facebook and Instagram were at the center of both. Because of the media type and personalization, there were restrictions on registered users and content generation. First, you can share any thought or piece of information about anything on Twitter without considering your real life. The content you share on Facebook and Instagram reflects your life. You share your life experiences.