I have a gut feeling that most of the creative people in agencies don't watch TV anymore. Some of them even have no TV in their home. If they have, they usually use it for watching Netflix, HBO, or Disney+. So, I'm pretty confident that they don't watch ads anymore.

Think that you are a copywriter. You have written a TV commercial. You get paid because of it. A brand spent millions of dollars on media buying. Result? Probably you won't watch your content on TV. So, you write ads that you don't even care about. It is just a deadlock.

My advice is to spend your brand budget wisely, digitally.