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This is a makeup persona. This persona is generated* for learning purposes for the FRAMEWORK model. To create a better persona, we need data about the actual customers of the brand.

Meet Sarah

Meet Sarah, a suburban-dwelling 27-year-old salesperson. She earns a median income and holds a bachelor's degree. She is determined, ambitious, and constantly active. She wants to maximize her time since she appreciates it. Since Sarah works long hours, she frequently stops for a quick meal en route to her next meeting or appointment. She like meals that are convenient and varied, and she frequently looks for quick and simple options that she can grab on the run. In order to keep a healthy diet, she is also seeking for healthy options. To save time and money, she is constantly searching for new opportunities and offers.

Demographic Information:

Family Occupation Education Level Income Age
Married Salesperson Bachelor's degree Medium 27
Geographic location Name of the city Social class Homeownership Family size
Suburban Boston Working class Homeowner 3

Beliefs, values, attitudes, motivations, and expectations:

Beliefs Values Attitudes Motivations Expectations
Work-life balance Convenience and efficiency Practical and functional Her career and personal growth High quality and healthy options

Sarah enjoys keeping herself physically active and healthy. She frequently attends a yoga session or the gym to decompress after work. She places a high priority on her private life, making time for friends and family as well as traveling and discovering new locations. She is an informed consumer who is constantly looking for ways to cut costs and save time. In conclusion, Sarah is an effective, busy professional who prioritizes convenience, variety, and health in her daily routine. She uses her phone and the internet as tools to help her maximize her time since she is constantly seeking for efficient methods to do so. She also places a high priority on her personal relationships, health, and wise spending.

Personal Motto:

"Efficiency is key, but not at the cost of my health”

Key points in the customer journey:

Key points Barriers Tasks Frustrations
Awareness Limited time and energy to research quick meal options Researching quick meal options during lunch break or before and after work Limited options or too many options that are not healthy or affordable
Interest Limited budget and time to try new options Trying new options during lunch break or before and after work Limited options or too many options that are not healthy or affordable
Evaluation Limited time to compare options Comparing options based on convenience, speed, variety, and healthy options Limited options or too many options that are not healthy or affordable
Purchase Limited budget and time to purchase Purchasing options during lunch break or before and after work Limited options or too many options that are not healthy or affordable
Post-purchase Evaluation Limited time to evaluate satisfaction Evaluating satisfaction with the option based on convenience, speed, variety, and healthy options Limited options or too many options that are not healthy or affordable

Consumer Habits:

  • Frequently around lunch or before and after work
  • Values variety and ease of preparation in short meals
  • Searches for healthy options
  • Whenever possible, explores new options
  • Evaluates satisfaction with the option based on convenience, speed, variety, and healthy options after purchasing.
  • Compares options based on convenience, speed, variety, and healthy options before making a purchase.

Brand choices:

Category Brand
Quick Meals McDonald's, Subway, KFC
Coffee Starbucks, Dunkin' Donuts
Snacks Nature Valley, Clif Bar
Grocery Whole Foods, Trader Joe's
Beverages Coca-Cola, Pepsi
Personal Care Dove, AXE
Technology Apple, Samsung
Car Toyota, Honda
Insurance Allstate, GEICO
Credit Card Visa, Mastercard
Banking Bank of America, Wells Fargo
Streaming Services Netflix, Hulu
Clothing H&M, Zara
Gym 24 Hour Fitness, Gold's Gym
Travel Marriott, Hilton

Digital media consumption:

Sarah is a busy salesperson who likes to get things done quickly and easily. She is always looking for ways to make the most of her time, and this includes how she uses social media and the internet.

Sarah starts her day by using her phone to check her work email and calendar while she gets ready in the morning. She also checks her Facebook and Instagram accounts to find out what her friends and family have been up to. She often checks the news, weather, and traffic on her phone on the way to and from work.

During her lunch break, Sarah often looks up quick meals on her phone. She looks at the menus of different fast-food chains and writes about them. Before she makes a choice, she also looks for deals and discounts.

Sarah uses her phone again after work to check her social media accounts and talk to friends and family. She also shops for food, clothes, and other things with her phone. She also uses the internet to plan and research her next trip.

Sarah uses her phone in the evenings to stream TV shows and movies from sites like Netflix and Hulu. She checks her social media accounts one last time before bed and reads the news to stay up-to-date.

Sarah uses social media and the internet a lot because of how busy her life is. They help her keep in touch with friends and family, learn about what's going on in the world, and make the most of the time she has. She also finds that social media and the internet are helpful for her career because she uses them to research and compare options for her work and personal life.

Content consumption (Books, magazines, movies, web) :

Sarah wants her daily activities to be quick and easy. She likes to make the most of her time by reading and watching movies, TV shows, and series. She usually reads books, websites, and magazines that are related to her personal and professional life.

Sarah likes to read books that help her improve her skills and move up in her career when she has free time. She reads books about sales techniques, being a good leader, and improving herself. She also enjoys reading articles and blogs that help her learn new things and get ideas. LinkedIn, Medium, and Forbes are some of her favorite sites.

Sarah also likes to read health, fitness, and wellness magazines. She likes to know about the newest trends and best ways to do things in these fields. She also likes to read magazines about travel and culture. This is because she loves to travel and learn about new places and ways of life.

Sarah likes to watch movies, TV shows, and series that are entertaining and have something to do with her personal and professional life. She likes to watch shows that make her think and make her feel good. She watches them over and over again on Netflix, Hulu, and Amazon Prime. She likes to watch business-themed shows like "Billions" and "Mad Men" as well as crime shows like "Breaking Bad" and "Narcos." She also likes to watch shows like "The Mindful Movement" and "The Goop Lab" that are about health and wellness.

Overall, Sarah is a hard-working professional who is busy, ambitious, and efficient. She values convenience, variety, and health in her daily life. She is always looking for ways to make the most of her time, and she uses her phone and the internet to help her do that. She also likes to read books, websites, and magazines that are relevant to her personal and professional life. She also likes to watch movies, TV shows, and series that are entertaining, informative, and make her think.

How she spends her day:

Sarah usually starts her day around 6:30 a.m. She starts her day by checking her work email and calendar on her phone while she gets ready in the morning. She also checks her Facebook and Instagram accounts to find out what her friends and family have been up to.

After getting dressed, she makes herself a quick breakfast, which is usually a bowl of cereal or a yogurt, and grabs a cup of coffee to go. She often checks the news, weather, and traffic on her phone on the way to and from work. She gets to work around 8:30 a.m., and then she has a meeting with her team to start the day.

Sarah has meetings, phone calls, and emails all day at work. During her lunch break, she often looks up quick meals on her phone. She looks at the menus of different fast-food chains and writes about them. Before she makes a choice, she also looks for deals and discounts.

Sarah usually goes to the gym or to a yoga class after work to relax and keep moving. She then goes home, makes herself dinner, and uses social media for a while to catch up with friends and family. She also uses the internet to plan and research her next trip.

Sarah uses her phone in the evenings to stream TV shows and movies from sites like Netflix and Hulu. She checks her social media accounts one last time before bed and reads the news to stay up-to-date.

Sarah's days are busy and full of things to do, but she likes how her work and personal life work together. She likes things to be quick and easy, and she tries to get the most out of her time by using her phone and the internet to plan her meals, work, and fun things to do.

Summary:

Sarah is a 27-year-old salesperson who likes to keep her daily life easy, interesting, and healthy. She tries to make the most of her time by using her phone and the internet to find quick meals, deals, and discounts. She also cares about the people in her life, her health, and how she spends her money.


*While writing this article, I got assistance from ChatGPT3 to discover information online.