behavioral economics

1 Post
Why Should We Invest In Branding, Not Sales?

Why Should We Invest In Branding, Not Sales?

Your customers nor I am successful in making rational decisions naturally. When we design marketing communications, we should prefer long-term communications that will create a brand culture rather than communication that will increase only short-term sales and solve the customer’s needs.

Burak Su
∙ 4 minutes read
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