fugu

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Why Do People Pay More Than $200 For Eating A Deadly Poisonous Fish?

Why Do People Pay More Than $200 For Eating A Deadly Poisonous Fish?

When I learned the story of the fish, I asked myself, “ Who tries to eat this?” and answered myself as “People are crazy.” As a marketer, I know that people’s decisions are not rational. There is only one logical approach to eating fugu: there is no food except fugu. No sane human being gets the poi

Burak Su
∙ 2 minutes read
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