The business world loves “growth.” Therefore, investors invest in potential growth possibilities on the stock market. In addition, companies publish yearly reports based on growth performance. Worldwide, the most critical economic indicator to rank countries is the growth rate.

Sales teams count sales and revenue for the growth. Human resources report how many employees they have. Banks calculate the number of customers, and e-commerce companies measure website visits.

Development is different. The “development” includes more qualified sales and more profitable customers. A company focused on development creates value for people. It covers innovative approaches and change. Comparing development and growth is a comparison between quantity and quality.

Think about developed and developing countries distinction. Being a developed country means economic growth and better living conditions for citizens. What are better living conditions? Better job opportunities, better housing, better health care, safer and trustful community, better education, etc.

Compare China and United Kingdom? China’s economy is bigger than the UK. So which one is a developed country? It is the same story for companies and brands. You can work for a growth-focused company that never cares about operating conditions or a company focused on development.

Sales and revenue are essential. Growth is the most critical KPI for sales teams, but not for marketers. Marketers’ prime duty is to create value for their brands and customers. Selling campaigns like discounts, “buy one get one” promotions, or multi-buy promotions focus on growth. The sales are quantity. Every idiot can sell a product at a discount. Being a brand is related to quality. If you are developing and creating value for your customers, they are ready to pay extra for this. If you understand the difference between growth and development, magic happens. Do your job, my friend, make the world a better place.