Why do mothers love Tupperware more than their children?

I watched this video and remembered how much my mom loves Tupperware, and I asked myself why? Here is a long answer to it.

The products' benefits are divided into four categories. These include physical, functional, emotional, and social advantages. If you have a product, you can easily list these advantages and develop a value proposition for your company. Let's write them down and look for ways to differentiate it from its competitors.

Physical Benefits

• Hygiene
• Compatibility
• Durability
• Material quality (better than competitors)
• Variety
• Form/Shape
• Performance (better than competitors)
• Resource consumption (better than competitors)

Functional Benefits

• It has quality (better than its competitors),
• It makes you healthier (than its competitors).
• It makes it safer (than its competitors).
• It organizes.
• It saves you money ((better than competitors).
• It educates you (better than competitors).

Emotional Benefits

• It gives you status (better than its competitors).
• It seduces.
• It makes you feel better.
• It makes you feel special (better than its competitors).
• It makes you feel successful (better than its competitors).
• It feels like self-realization (better than its competitors).

Social Benefits

• Sustainability
• Nutrition

You need this to understand what is your brand's frame. I use these benefits to find the brand's value proposition.

After finding the product's benefits, we can now adjust our value proposition.