I watched this video and remembered how much my mom loves Tupperware, and I asked myself why? Here is a long answer to it.

The products' benefits are divided into four categories. These include physical, functional, emotional, and social advantages. If you have a product, you can easily list these advantages and develop a value proposition for your company. Let's write them down and look for ways to differentiate it from its competitors.

Physical Benefits

  • Hygiene
  • Compatibility
  • Durability
  • Material quality (better than competitors)
  • Variety
  • Form/Shape
  • Performance (better than competitors)
  • Resource consumption (better than competitors)

Functional Benefits

  • It has quality (better than its competitors),
  • It makes you healthier (than its competitors).
  • It makes it safer (than its competitors).
  • It organizes.
  • It saves you money ((better than competitors).
  • It educates you (better than competitors).

Emotional Benefits

  • It gives you status (better than its competitors).
  • It seduces.
  • It makes you feel better.
  • It makes you feel special (better than its competitors).
  • It makes you feel successful (better than its competitors).
  • It feels like self-realization (better than its competitors).

Social Benefits

  • Sustainability
  • Nutrition

You need this to understand what is your brand's frame. I use these benefits to find the brand's value proposition.

After finding the product's benefits, we can now adjust our value proposition.

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