Why Do People Pay More Than $200 For Eating A Deadly Poisonous Fish?

When I learned the story of the fish, I asked myself, “ Who tries to eat this?” and answered myself as “People are crazy.” As a marketer, I know that people’s decisions are not rational. There is only one logical approach to eating fugu: there is no food except fugu. No sane human being gets the poi

Burak Su

December 7, 2021 ∙ 2 minutes read

“Fugu” is a special dish prepared from Takifugu (a kind of pufferfish), one of the most poisonous fish es in the world. According to Wikipedia:

“Fugu can be lethally poisonous to humans due to its tetrodotoxin, meaning it must be carefully prepared to remove toxic parts and avoid contaminating the meat. The restaurant preparation of fugu is strictly controlled by law in Japan and several other countries, and only chefs who have qualified after three or more years of rigorous training are allowed to prepare the fish.”

The same article has data about poisoning incidents and legal count deads. Unfortunately, there is no known treatment or antidote for this poison. You can read a two-star Michelin restaurant poisoning story on WSJ.