I want to share some old news with you: the rope used to hang ousted Iraqi dictator Saddam Hussein in 2006 was on auction on a website in 2015. You can read the Washington Post article about this sale here. I am not interested in this sales; I always think about the marketing side of these situations.

Who does want to buy something like that? Why?

If you are reading my articles, you know that I always talk about the unique value proposition of the products. For example, you can read a different approach to ice cubes here. The true question for this case must be, "Do we still talk about the value propositions of the rope?"

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